Why is Elmo So Popular?

by Sara Mooradian on February 4, 2011

Why is Elmo so popular? Does anyone REALLY know? Well, we may find out in the new Jury Prize winning documentary from the 2011 Sundance Film Festival,  Being Elmo: A Puppeteer’s Journey. The reviews are in and I can’t wait to see this film!

Being Elmo: A Puppeteer’s Journey

The documentary focuses on puppeteer Kevin Clash, the man behind the cute, adorable, fuzzy, red, 3 and a half year old monster and his journey to becoming Elmo, the most powerful puppet on the planet.

I mean let’s face it, this puppet connects with kids like nothing else. My kids adore him and my 2 year-old nephew LOVES him, he even had an all out Elmo birthday. Check out this adorable Elmo sheet cake my sister-in-law made:

Elmo Cake - so cute right?!

This fuzzy red monster is so loved by kids that studies have shown that if you put his image on broccoli, kids will chose it over a candy bar! Now that’s power.

The movie is currently being shown at film festivals BUT if you are lucky enough to live in Austin, Texas you can see Being Elmo at South By SouthWest between March 11-20th.

For the rest of us, we can read Clash’s 2006 autobiography book he wrote: My Life as a Furry Red Monster: What Being Elmo Has Taught Me About Life, Love and Laughing Out Loud.

Check out the Being Elmo preview below:

Being Elmo from Being Elmo on Vimeo.

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{ 2 comments… read them below or add one }

michelangelo lopez February 4, 2011 at 7:08 pm

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Ilana March 18, 2011 at 10:13 pm

I have been meaning to do a post on Elmo because I find it utterly fascinating how every child is drawn to him. My daughter (at about 9 months) had never seen an episode of Sesame Street when my mother brought over an Elmo book. My child (who was struggling to say mama at the time) learned Elmo’s name instantly and repeated it ad nauseum. She has tons of stuffed animals and dolls but for the past few months her far and away favorites are a miniature Elmo and a baby Minnie Mouse. There must have been massive research for both to figure out exactly what appeals to a one year old.


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